_______________________________________________________________________________________________ Waxman

Group and ongoing support. Whether it’ s guiding large-scale architectural projects or helping retailers curate on-trend collections, our goal is to empower our partners with the tools and knowledge they need to succeed.”

Commitment to quality

Sam then goes on to outline the benefits that two new warehouses are providing the business:“ Our recent investment is a strategic move to support the continued growth of Waxman Group across both our renewable energy and ceramics divisions. As demand for our products increased, we recognised the need to expand our storage and distribution capabilities to better serve our customers.

“ These new facilities allow us to hold greater stock levels, ensuring faster turnaround times and improved product availability. For Waxman Energy, this means we can meet the rising demand for solar PV and battery storage solutions more efficiently, particularly as the industry scales up to meet net-zero targets. The additional space enables us to expand our range and cater to both our architectural and residential customers with even greater flexibility.

“ Beyond storage, these warehouses also enhance our operational efficiency, allowing us to streamline logistics, improve supply chain management, and ultimately provide a better service to our partners. This investment reflects our long-term commitment to growth, reliability, and maintaining our position as a leading distributor in our sectors.”

The business has made several other commitments in the pursuit of continued growth, including the incorporation of a new e-commerce element to the ceramic side of the business. Sam shares more details:“ We’ ve built a strong reputation as a trusted distributor, and our focus has always been on providing high-quality products and expert support to our partners. As the market evolves, we see an exciting opportunity to strengthen the Waxman brand by increasing consumer awareness and engagement through our new e-commerce platform.

“ This move is not about competing with our valued retail partners but rather about complementing the existing market. By establishing a direct-to-consumer presence, we can enhance brand recognition, which in turn benefits our retailers by driving more demand and awareness for Waxman products. Our goal is to position Waxman Ceramics at the forefront of the UK tile industry, offering consumers inspiration, education, and access to our carefully curated ranges.

“ The UK tile industry has faced significant disruption in recent years, and we want to be a source of stability, both for our customers and our partners. By expanding our digital presence, we are reinforcing our commitment to quality, innovation, and long-term growth, ensuring Waxman Ceramics continues to lead the way in both distribution and design.”

A simple way to charge smart. ccemagazine. com 81