___________________________________________________________________________________ Medcem Cement Group
for reducing carbon dioxide emissions would be to electrify kilns and the entire production system. However, this requires a large renewable energy production source or significant energy storage capacity to manage and store the electricity generated. All in all, these solutions are particularly expensive and not supported by current market conditions. In regions like the UK and Europe, if mechanisms like the Carbon Border Adjustment Mechanism( CBAM) push for the adoption of such technologies, Medcem will certainly consider implementing them. But, as it stands, these technologies are not economically feasible yet,” he explains.
Moving forward, sustainability will be a fundamental component of Medcem’ s long-term growth strategy.“ I believe sustainability will remain the hottest topic in the industry, and we must focus on it to stay ahead of the competition. While sustainability is a core issue, macroeconomic conditions and politics are also essential for estimating potential consumption. Although there is currently excess capacity in the market, some regions are experiencing shortages. In this context, creative solutions and additional services offered by producers will be key to remaining strong in the market. Digitalisation and automation are also crucial, not only for the cement industry but across various sectors too, where they are already gaining traction,” Mehmet outlines.
Amidst growing environmental pressures, Medcem has emerged as a forward-thinking leader in the cement industry, poised to reshape the future of construction materials. ■
www. medcemglobal. com. tr
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