__________________________________________________________________________________________________________ Beeswift
both the strength of the New Balance brand and the appetite for something genuinely different in the safety sector.”
The range itself, as Darren explains, is built around the wearer.“ At Beeswift, our purpose is simple: protecting people at work,” Darren emphasises.“ The New Balance collection combines world-renowned expertise in athletic footwear with the technical requirements of modern workplace safety, offering a wide variety
JCB is one of Britain’ s most recognisable industrial brands, and together, we’ ve launched a new workwear collection focused on quality, durability, functionality, and style
of styles, fitting options, and sizes. Most importantly, the range delivers exceptional comfort, lightweight construction, and advanced safety performance – today’ s
workers need products that protect them whilst improving comfort and reducing fatigue during the day. New Balance Safety achieves exactly that.”
Beeswift’ s exclusive distribution agreement with New Balance also offers a unique proposition across both B2B and increasingly B2C channels.“ It strengthens our footwear offering, enhances our market position, and helps our customers access genuinely differentiated products,” Darren states, underlining how the agreement enables the business to work closely with preferred channel partners, while ensuring brand integrity through carefully managed distribution – something he believes is particularly important when working with a premium global brand.
In addition to the New Balance collaboration, Beeswift has also launched a new JCB Workwear collection, created for today’ s tradespeople and industrial
ccemagazine. com 31