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a regional plant business serving the Tier 2 and SME markets , so we don ’ t pretend to be a national player or compete with larger organisations like Speed Ease ( Speedy ) or Sun Belts ( Sunbelt ). These businesses have been at the forefront of the electric revolution for a while and have played a pivotal role in advancing sustainability and meeting ESG criteria . The reality is that SMEs and Tier 2 companies often follow the lead of Tier 1 organisations in embracing sustainable practices . So , while we may have joined the movement relatively later than those big companies , we are now following suit and bringing our customers on this journey alongside us . As a result , we have made significant strides in the past two years in terms of fuel usage .

“ Our focus currently lies in exploring hydrotreated vegetable oil ( HVO ) fuels , and our procurement processes prioritise

eco products . We have made substantial changes to our offerings , with approximately 60 per cent of our product lines falling within the eco range , making them the most efficient and energy-conscious options available in the market . Our aim is to reach the 80 per cent mark of fully ecofriendly equipment within the next five years . While our approach may take slightly longer than we would like , we must remain mindful of our customers . Many of them are also embarking on their sustainability journey , so it is crucial for us not to be solely focused on acquiring the latest , most efficient , and net-zero carbon equipment . The reality is that this equipment needs to be accessible and available in the market . Therefore , we strive to lead the market in our sector while maintaining a balance that considers the needs and readiness of our customers ,” adds Jonathan .

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