__________________________________________________________________________________________________ Kelling
Group
“ The business was established about 15 years ago and with a very clear strategy in mind . After investigating the market , we decided to specialise in the hire of MEWPs that would enable customers to work safely at height . We observed that while there were several providers in the market , their assets were quite old , provided by generalist hire businesses , and required significant maintenance due to the demanding nature of the work . When these assets break down , it results in significant downtime and higher cost for clients . Thus , our aim was to provide the best and most innovative equipment , employ and train the best specialist workforce in the UK and ensure they were providing an excellent service and customer experience . If an asset malfunctioned , our aim was to swiftly replace it and offer 24 / 7 assistance to ensure seamless work for our clients , minimising disruption and cost of downtime . Starting from modest beginnings and with only a handful of machines , we gradually grew over a period of seven-to-eight years , reaching 500-to-600 assets , making us a reasonably sized business in the UK . At that stage , we sought external funding through a long-term infrastructure focussed investment partner , Astatine , who , along with our supportive banking partners , injected further capital and funding for growth into the business . We recognised the long-term dynamics of the market , such as street lighting contracts , power , council work , and more recently , overhead fibre installation , which will all continue to grow due to the ongoing need in the UK , not only for growth , but ongoing maintenance requirements .
At the forefront of the industry
However , we also contemplated new business opportunities . We identified the welfare industry as a potential area with similar underlying market dynamics in
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