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it ’ s of little advantage if they ’ re being used incorrectly . Our technical team speak to many consumers on a daily basis giving sound , practical advice on how to use their stoves correctly , and of course always in line with the Ready to Burn campaign . Burning the wrong fuels can lead to higher emissions , so for our products to achieve their correct efficiency levels and optimum performance in terms of output , we must educate end-users about the appropriate methods and correct operational use . The Ready to Burn scheme helps consumers to easily identify solid fuels that are legal to burn at home in compliance with the new Air Quality Regulations .”
As our conversation draws to a close , Andrew is keen to tell us about some of the company ’ s latest developments . “ We ’ re currently focused on product development , with an aim to create products that are unique to us in terms of both functionality and aesthetics , and will ensure our sustainability in the years ahead ,” he iterates . “ We have a new range of electric fires launching later this year , which we feel will revolutionize the electric fire market with unparalleled features and aesthetics . We ’ ve also designed our first
balanced flue gas appliance ; although we ’ ve sold these for several years , this is the first of its kind that we ’ ve designed , developed , and manufactured ourselves .
“ Although we ’ re always excited for a new year of business ahead , 2024 will be another year of expansion for us ,” Andrew concludes . “ Beyond that , we see a lot of scope for growth in overseas markets , so we ’ re preparing to focus most of our attention on the export market in the coming years . We ’ re particularly excited about launching our new electric fires , for instance , as we feel that this unique product will provide a gateway for our business into North America .”
It ’ s clear that Percy Doughty has successfully weathered highs and lows over the last seven decades and has seen the UK market change dramatically . Despite the industry showing no signs of easing the pressure on manufacturers and distributors , the company ’ s expertise and determination will continue to fuel its growth , hopefully towards another seven decades of success . ■
www . percydoughty . com
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