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MSF my own traffic sign business made sense . After giving my three months ’ notice to my employer , I focused on setting up the company and obtaining all the necessary credentials and tools . From there , the business grew and never ceased to develop . It was a struggle , but I managed to make the business thrive alongside my old business partner , Gary Mason . For about five years , Gary , although integral to the business , was a relatively silent partner who I only saw once a year during council meetings and , as such , I handled most aspects of the business by myself with a small team .

“ When I first created MSF , my aspiration was to reach an annual turnover of £ 5 million within ten years . However , we ended up surpassing that target , achieving a turnover of more than £ 35 million in just 11 years . Over time , we have built a strong reputation for ourselves based on our exceptional customer service . For instance , all 230 of our staff members understand the importance of quick and efficient communication . Regardless of the answer , they respond to emails and queries right away , never ignoring anyone . We strive to maintain this reputation for customer service , because to us , reputation is everything ,” he elaborates .

Sustainability through innovation

Backed by Shaun ’ s extensive 38 years of experience in the industry , MSF proudly stands as one of the oldest signing installers in the UK . Shaun tells us more about the company ’ s portfolio of products and services .

“ We are a contracting company ; we do not manufacture our own products but are a supply and installation contractor . My initial ambition was for MSF to be focused 80 per cent on traffic signs and 20 per cent on street lighting . However , these figures have since flipped , making us the largest signing installer but also one of the largest independent street

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