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Over the last year , DGP has undergone a major transformation . An updated brand identity has ushered in a new beginning for the business , as Chief Operating Officer , Jonathan Crouch , details : “ Following the rebrand , we spent some time solidifying the work that we did and bringing it into our everyday working culture . We ’ ve furthered communication with the wider team , emphasising transparency and consistency above all else . Due to the nature and structure of the business , we have teams in a variety of locations , many of whom are working on different projects and services . It can be challenging , with that kind of layout , to create a culture that really brings people together .
“ In order to create a more cohesive environment , we started running companywide town hall events . We ’ re drawing on corporate practices , as these have proven effective for building trust within a larger team . The meetings give everyone a chance to get some face-to-face time and interact with people across departments . On top of that , we ’ re looking at how we can improve our standards , elevate our offering , and remain competitive in today ’ s market .
“ I believe in the power and necessity of continual improvement ,” Jonathan states . “ If you ’ re not improving , you ’ re falling behind . That ’ s why we ’ ve undergone so many changes in the last year , and why we ’ ll continue to grow into the next . We ’ ve stepped up our processes , developed a better understanding of our value proposition , and as a result delivered a higher level of service to our customer base .”
“ The rebrand established our new vision , mission , purpose , values , and corporate goals . It was a complete overhaul of our brand identity , including a new logo , colour scheme ,
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