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Electric . This became nationwide when I looked after the entire branch with its seven divisions . I subsequently had a similar role for a Chinese manufacturer but covering most of Europe . I learned a lot about the different ways European territories go about finding solutions to their heating or cooling challenges .”
Six months ago , Deane joined Fujitsu and has been “ pleasantly surprised ” by what he has found at the company . “ I knew Fujitsu was a very strong brand , I didn ’ t realise though , quite how strong its market penetration was . This provides us with a brilliant foundation to build from . We have a couple of small gaps in the product portfolio as well as in market share
in a couple of sectors . These represent significant opportunities for us , providing one of the ways we will grow the business on behalf of Fujitsu .”
The company is already capitalising on some of these opportunities thanks to exciting product innovations that competitors currently can ’ t offer . Deane goes on to give an overview of the products and their capabilities . “ We have products which can perform at very low external temperatures . People often think about cooling when they see the Fujitsu General Air Conditioning name but a unit that is selected for cooling is also capable of heating . The majority of what we provide is heat . In Northern Europe the heating season is much longer than the
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