___________________________________________________________________________________________________ Origin
Global from the UK to the Middle East, which still achieves faster lead times than locally. Indeed, most bespoke doors and windows are manufactured on a four-to-eight week lead time, while we manufacture ours on a 24-hour lead time. This means that we could establish sales offices and showrooms in the Middle East through partner networks and promptly deliver orders the next day, week, or month, positioning us as a quicker-to-market option compared to local manufacturers.
“ On the other hand, the US represents a slightly different and larger market for us. We have established a manufacturing footprint there with a factory in Florida and another in Lancaster, Pennsylvania. Nonetheless, we export our extrusions by utilizing the bar lengths we have in the UK, sending them to the US, and then fabricating the products specifically for the American market. I find the US market to be a particularly interesting opportunity as there is a common perception that the US is ahead of Europe in various aspects, but the reality is that the UK and Europe are ten years ahead of what the American market expects in terms of doors and windows. This has positioned us as a significant disruptive force in the US market. While the Middle East and the US are focal points for our growth strategy, Europe represents more of an organic growth trajectory for us. We do receive interest in our products in Europe but as there are other brilliant companies offering similar products in that market, our growth in Europe is more organic in nature,” he concludes.
From humble beginnings in bi-fold doors to a diversified product portfolio available internationally, Origin has established itself as an industry leader renowned for its data-driven innovation and dedication to British craftsmanship. ■
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