Construction & Civil Engineering Issue 223 - Sept | Page 52

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stage of the process, with each part managed by experts in their field. Where others may rely on a single team to cover a wide range of services, we believe customers achieve better results when every stage is handled by dedicated specialists. SMT GB engineers support the excavation, ensuring the material is moved efficiently and safely into the crushing and screening stage. At that point, AGGPRO applies its expertise to determine the best process for achieving the highest quality output. Once the stone has been processed, SMT GB takes over to complete the cycle. This approach allows each company to focus on what it does best, ensuring customers benefit from deep technical knowledge, seamless teamwork, and a shared commitment to service and support, from quarry face to finished product.”
In parallel with its integration into SMT GB, AGGPRO underwent a brand refresh, which
Steve discusses.“ We wanted to create a visual connection between SMT GB and AGGPRO. Our goal was to be aligned for customers to see that both brands are part of the same group servicing their machines. We believe this is a strategic and slick way to make that adjustment. As a result, all SMT GB vans feature a blue slash with the SMT GB branding, thus aligning with the red slash accompanying the AGGPRO logo. This design serves as a visual bridge between the two brands, while we remain committed to preserving the spirit of AGGPRO. There is a lot of history behind the AGGPRO brand, which is why we opted against a complete rebrand,” he enlightens.
As we approach the end of our conversation, Steve highlights another important matter for AGGPRO: the increasing customer demand for more sustainable solutions.“ At Hillhead 2022, sustainability was a major buzzword, but the industry was slow
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