_______________________________________________________________________________________________ Gerflor
| Gradus
The addition of Gerflor has strengthened our position in the flooring business, making us a more important player in the industry,” Steve explains.
Complementary capabilities
Merging the cultures of Gradus and Gerflor was a significant achievement. An equally important aspect of this integration was ensuring that both companies’ capabilities complemented each other, particularly in shared sales and support functions, all while still preserving their distinct brand identities.“ What we discovered is that one of the most important aspects of our business ethos and a key company goal is cross-selling, which aims to provide more products per project. We now have many examples of projects where we managed to achieve approximately £ 20,000 in benefits, and this has evolved into larger projects worth £ 200,000 or £ 300,000.
These include wall protection matting, all necessary accessories, and extensive floor covering specifications. The beauty of our sales teams working in clusters is that they can share projects and utilise a Customer Relationship Management( CRM) system to maintain their project banks. All of this knowledge is shared, which allows for coordinated efforts and joint calls to the right contacts when appropriate. It is important to note that customers, whether end users, general contractors, or clients, generally prefer to deal with fewer points of contact and often dislike a fragmented approach. Furthermore, we have observed quite a bit of repeat business, as clients appreciate the positive experiences we have provided. As a result, they often invite us back for their next projects. This has created a beneficial cycle, fostering stronger relationships and collaboration,” Steve enlightens.
UK’ s Leading Plastics Supplier
With immediate availability, nationwide delivery, and in-house machining, Oadby Plastics keeps your projects moving. Supported by 250,000 sq. ft. of warehousing, expert teams, technical support, and 55 + years of experience, we deliver plastics you can rely on.
Leicester Head Office
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Call us: 0116 232 1010 Email us: sales @ oadbyplastics. co. uk ccemagazine. com 191