Gerflor | Gradus ________________________________________________________________________________________________
To accommodate its ongoing growth, Gradus and Gerflor have recently invested in two new dedicated facilities.“ One of these is a flooring distribution centre located in Winsford, Cheshire. This site is a large unit spanning 100,000 square feet and standing 13 metres high. We operate a fleet of 16 trucks across our two businesses, with seven of those trucks based at this warehouse. The remaining nine represent accessories, but all 16 can float between the two entities in order to maximise service. Additionally, in 2021, we expanded our accessories business by building an extension. This new combined manufacturing unit also covers 100,000 square feet and means we have two factories right next to each other, linked by a tunnel. This setup has greatly enhanced our flexibility in managing manpower movement and addressing any operational pinch points as they arise,” says Steve.
As he looks to the future, Steve shares his vision for Gradus over the next three-to-five years.“ Our
objective has always been to maintain our current growth levels. Specifically, in the flooring sector, we aim to achieve a ten per cent market share. Currently, there are four competitors ahead of us, including the market leader, and our goal over the next two-to-three years is to secure the number three position in the marketplace. However, we aspire to be respected as if we were number one in terms of how we approach our customers and go-to market. This isn’ t just a pipe dream; there are two or three companies, including us, of similar size competing right now. We just need to do our job effectively and make sure that we grow by benefiting from the challenges faced by other competitors,” he ends.
With Gerflor by its side, Gradus is poised for continued success through collaboration, innovation, and strategic growth. ■
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