_________________________________________________________________________________________________________________ NJC
Educating, engaging and inspiring
Peter’ s belief in education extends beyond NJC’ s workforce to its clients. The company regularly hosts events and pop-up demonstrations to raise awareness around hygiene, sustainability and waste management.
That engagement recently led to NJC winning a Green Apple Award, following an initiative to educate tenants on efficient recycling, proof that leadership grounded in knowledge and collaboration delivers results. Recognition has followed. NJC has been nominated for the Innovation and ESG Awards at BICSc 2025, accolades Peter sees as vital, not for prestige, but for trust.“ Being nominated builds confidence, for our teams and our customers,” he says.
Looking ahead, staying true
As NJC moves towards 2026, Peter remains focused on sustainable growth, staff retention and embracing new technologies available in the sector. A long-term fiveyear strategy aims to scale the business to £ 50 million, but never at the expense of its soul.
“ We don’ t want to lose what makes us different,” Peter says.“ We’ re still a family business, now led by Connie’ s sons, Reuben and Mark, and those family values guide every decision.”
For Peter Joyce, leadership isn’ t about titles or targets. It’ s about respect, consistency and kindness, and proving that when people come first, everything else follows.“ Cleaning is essential,” he says.“ But caring for people, that’ s what truly makes the difference.” ■
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