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It ’ s no surprise then that the use of Continuing Professional Development ( CPD ) has grown exponentially over the years – becoming go-to learning tools where architects can develop specialised skills and obtain a greater understanding of a rapidly changing industry . For manufacturers , this presents a unique opportunity , and with the right CPD strategy , can allow them to connect with architects on a deeper level .

So , what can manufacturers do to ensure they ’ re delivering show stopping CPDs ?

Looking good

It may seem obvious but first impressions count . Strong visuals are essential to an effective CPD yet many brands fall short in this area . Not only can it bring content to life but it can help present products in their best light . Architects respond well to impressive photography , illustrations , and graphics so good design is your friend . This includes using images that show products in-situ to deliver that ‘ wow-factor ’ feeling .

Video content is another option – it can be used to break up speech and keep things looking and sounding fresh . If you want to capture the attention of architects , make sure it looks as good as it sounds .

Spin a yarn

Storytelling is an art form and the most compelling CPDs are those that can tell a tale . How does it solve common problems ? Think beyond just ‘ product explainers ’, why is it relevant and how can you show this in a meaningful way ? This includes choosing the right content and speaker – you ’ ll want someone that can reflect the dynamism of your brand . Can they hold an audience ’ s attention ?

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