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CPD
Great presentations aren ’ t just one-way streets either , interacting with audiences is also key . Can you ask questions or encourage quizzes to get groups talking ? Breaking the ‘ fourth wall ’ can be a great engagement booster .
Right on time
The length of a CPD is vital and for timestrapped specifiers , convenience is king . The sweet spot tends to be around 40 minutes for an in-house live presentation . Webinars , for example , work well as they allow all participants to interact and save information for future projects .
Avoid CPDs that are hours long – the easier to consume , the better . Information that is useful and practical will help you go far , particularly if it explains how products can be specified accurately and safely .
However , in-person CPDs still remain a winning formula , and a mix of both will allow brands to ‘ cover all bases ’. Time away from a screen is also a pleasant change of pace , free from distractions . Architects also use events to network and connect with others as well getting ‘ hands-on ’ with product samples .
Above all else , remember that content must educate and so avoid heavy sales pitches at all costs .
Strike a chord
The industry is seeing major regulatory changes so CPDs that inform or offer solutions will be well received . The Building Safety Act , Fire Safety Act , or changes to Part L and Part F
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