Construction & Civil Engineering Magazine CCE Issue 211 | Page 20

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Building Regulations are particular touchpoints at the moment . CPDs around sustainability and net zero are equally as important and offer widespread appeal .
The RIBA Providers Network is a great resource for this type of content and contains solid technical information that can help architects increase their knowledge base about these areas and their impact on responsible product specification .
Above all else , remember that content must educate and so avoid heavy sales pitches at all costs
Do it your way
Don ’ t feel pressure to follow the status quo – finding different ways to engage audiences is also welcome . One that springs to mind is a murder mystery CPD for a lighting company . However , consider immersive factory or showroom tours which are worth their weight in gold in terms of brand awareness , but may take more organisation .
Try experimenting with shorter , microlearning forms . Presentations up to around
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