___________________________________________________________________________________________________ Astrak Group
undercarriage supply within Europe. Originally a rubber track supplier, Astrak expanded its product offerings to include a variety of solutions, mainly steel undercarriage for various machinery, with a heightened focus on excavators and bulldozers. On the back of this growth trajectory, Astrak secured private equity backing in 2022, which significantly bolstered its capacity for rapid expansion. As a result, the company achieved £ 50 million in revenue in 2022 and is poised to reach approximately £ 100 million by the end of 2025. With the support of private equity, Astrak has acquired businesses throughout Europe and the UK, established facilities in the US, and purchased companies in Canada and New Zealand. Today, it operates globally, with 15 warehouses and offices across Canada, the US, New Zealand, the UK, Ireland, Germany, Austria, France, Sweden, and Denmark. Additionally, the group has established global reseller partnerships across Europe, Africa, the Middle East, and Asia, which I oversee,” he begins.
Through this broad geographical presence, Astrak is empowered to deliver a wide range of services to its clients, albeit they differ across domestic and reseller markets.“ When it comes to domestic markets, our unique selling propositions( USPs) include the recycling of rubber tracks and a focus on carbon neutrality and net-zero emissions. For example, when a customer asks us for new rubber tracks, we can arrange for the collection of their old tracks through our recycling partner. New tracks are then delivered, while the old tracks are collected, the metal is then stripped out and the rubber shredded into pellets that can be used in playgrounds across the UK. This recycling service is part of our domestic market offerings, which I define as any location where we have a physical presence.
“ We offer track groups as an uptime solution and replacement service. If a machine requires new track groups to stay operational, we arrange for the delivery of a new set with second-hand or used grousers.
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