PARTNER CONTENT
________________________________________________________________________________________________________________________
This ensures that the machine remains in operation while we fix or replace the old tracks, effectively providing our customers with zero downtime during repairs. This approach is key in maintaining efficiency, as having a machine down for two or three days can cause clients significant costs and delays. Ultimately, maximising equipment uptime is another of our USPs in all global domestic and reseller markets. Furthermore, we offer on-site fitting and measuring services, sending our team or third-party support companies to site in order to ensure customers are maximising their undercarriage efficiency. This way, we can assess which parts need replacement, helping customers order the right components at the right time, further setting us apart in our domestic markets,” Jordan elaborates.
Reflecting back on Astrak’ s acquisition journey, Jordan highlights the key criteria the company prioritises when seeking businesses to purchase and integrate.“ Historically, we began as a rubber track supplier for another brand, but we quickly evolved into an independent business, carving our own path. Instead of being defined by a singular product like rubber tracks, our focus has been on broadening our offerings, especially since receiving private equity backing. We strive to be recognised for the quality, expertise, and service we deliver across all our product lines. This approach varies by market sector, as we aim to cater to diverse needs from steel undercarriage for bulldozers and excavators to polyurethane pads, milling picks, and road paver or planer components. When we discuss acquisitions and their role in supporting our growth, we are not only focused on adding new product ranges, but particularly on maximising our success in the markets we serve.
“ In the domestic and reseller markets, our acquisitions are strategically focused on areas where we can serve end users or expand our product ranges. Still, we are
very mindful of not becoming a jack-of-alltrades and master of none. We aim to avoid that pitfall by thoroughly understanding the scale and opportunities within each market before pursuing expansion. While private equity backing gives us the ability to acquire businesses and grow in different directions, our philosophy is to master our core markets and expand sustainably. We look for acquisitions that enhance our partnerships with OEMs and complement our broader portfolio. Once we establish a product presence, we can easily expand our offerings,” he ends.
By strategically expanding its product portfolio and focusing on customer needs and sustainability, Astrak has solidified its reputation as a trusted partner for construction equipment operators worldwide. ■
www. astrak. com
120